Ask Zane Anything
Who designed Caplansky's logo and lovely identity system? How long did it take before someone had the brilliant idea of using the star as an apostrophe?
- asked by Jay
The logo was designed by the brilliant Rob Wiggington. Rob designed the original menu and pretty much set the identity system that we religiously follow to this day. The idea for the Star of David apostrophe? That was mine.
Thank you from Zane

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Zane is not responsible for screwing up your life if you take his relationship advice. Please take all answers with a light heart and an open mind. Zane is not a psychologist, biologist, dermatologist, botanist, or specialist of any kind in anything other than Deli. Even then, he's not perfect, but strives to be. Zane takes no responsibility if you take his advice seriously, because, well, he doesn't take his own advice seriously.